Kelley MacDonaldinThe Spot JournalTravel Guide: Bend, OregonA few weeks ago, my husband and I spent a week in Bend, Oregon. We swam in the chilly Deschutes River, felt the spray of Tumalo Falls on…5 min read·Sep 28, 2017----
Kelley MacDonaldinINFLUENCEAsk Amanda: Modern Girl, Modern AdviceAmanda Holstein of “Advice from a 20 Something” has built a brand around giving advice. She covers a range of topics from career to fashion…11 min read·Apr 4, 2017----
Kelley MacDonaldinINFLUENCEHow Influencers Monetize Their BlogsOver 500 Activate by Bloglovin’ influencers told us how they’re currently making that cash…2 min read·Mar 30, 2017----
Kelley MacDonaldinINFLUENCEInfluencers Boost Brands’ Social Media Followings: 45% of Digitally Savvy Women Followed A Brand…As part of the November 2016 Bloglovin’ Global User Survey: We Asked, They Answered: The Global Power of Influencers Survey we poled more…2 min read·Mar 23, 2017----
Kelley MacDonaldinINFLUENCENow Available: Digital Marketing 101 eBook by General Assembly + Bloglovin’Your guide to the essentials of digital marketing1 min read·Mar 16, 2017----
Kelley MacDonaldinINFLUENCEThe Other Side of the LensA Sit-down with Photographer and Influencer, Jose “Tutes” Tutiven9 min read·Mar 2, 2017----
Kelley MacDonaldinINFLUENCE4 Ways We’re Collaborating With Brands & Influencers to Reach Our 10M+ UsersAt Bloglovin’, we work with tens of thousands of influencers to create beautiful content for brands. A notable example of a program we ran…4 min read·Feb 9, 2017--1--1
Kelley MacDonaldinINFLUENCEGo Niche: 64% of Digitally Savvy Women Follow Influencers on Social Media For Niche TopicsNiche topics are it! According to Bloglovin’s November 2016 We Asked, They Answered: Global Power of Influencers Survey:2 min read·Feb 7, 2017--1--1
Kelley MacDonaldinINFLUENCEInstagram & Facebook: Highest Engagement on Sponsored ContentWhen it comes to engagement on social media platforms, Facebook and Facebook-owned Instagram continue to dominate. Bloglovin’s November…2 min read·Feb 2, 2017----
Kelley MacDonaldinINFLUENCEConsistency is Key: 59% of Digitally Savvy Women Say Sponsored Posts Feel Fake/Inauthentic When the…We learned that nearly 60% of digitally savvy women will not engage with an influencer’s sponsored post if it doesn’t feel genuine, but…2 min read·Jan 24, 2017----